Master the Business Basics!
Enhance your leadership abilities by learning the latest business practices and trends in Business Essentials I, the first online course in the master certificate track. This eight-week course helps busy professionals like you build a solid understanding of the business disciplines that make up the core of the MBA. Whether you're sharpening your skills or studying business for the first time, this course demonstrates your ongoing commitment to excellence — enhancing your reputation and pushing you closer to the peak of your profession.
Who Should Enroll?
All adult learners are eligible to enroll in Business Essentials I. If you are a professional who is new to business and management, if you wish to update your basic business knowledge, or if you want to get a concise overview of core business disciplines before committing to a full MBA program — then this program is perfect for you!
What You'll Learn
Marketing Management
- Strategic Planning and Marketing Research
- Consumer Decision Making
- Business-to-Business Marketing
- The Target Marketing Process and Product Strategy
- The Promotions Mix and Pricing Strategy
Financial Management
- Time Value of Money
- Bonds
- Stock
- Capital Budgeting
Business Statistics
- Introductory Concepts
- Binomial and Normal Distribution
- Central Limit Theorem
- Hypothesis Testing
Financial Accounting
- Financial Accounting Principles
- Owner's Equity
- The Accounting Cycle
- The Income Statement and Balance Sheet
- The Statement of Cash Flows