Develop a Successful Marketing Strategy!
Nothing can build your business or elevate your career like great marketing. As one of the most critical disciplines in business today, marketing can make or break your organization. Advanced Marketing Strategy is the capstone course to the Master Certificate in Business/Marketing track. It provides a complete overview of all aspects of marketing, including the strategic role of marketing in guiding organizational decisions, individual elements of marketing communications, and how to market your product or service both domestically and internationally.
Who Should Enroll?
This course is ideal for professionals who want to learn how to develop and implement a successful marketing strategy. Students who have completed Business Essentials I and Business Essentials II will receive a Master Certificate in Business/Marketing after completing this course.
What You'll Study
Marketing Strategy
- Internal Organizational Analysis
- Competitive Market and Customer Analysis
- Market Segmentation and Positioning
- Sustainable Competitive Advantage
- Competing Through Strategic Alliances and Networks
Marketing Promotions
- Branding and Advertising
- Creative Appeals
- Copywriting
- Media Metrics and Scheduling
- Database and Direct Communications
Business-to-Business Marketing
- Businesses as Customers
- Business Marketing Strategies
- Pricing in Business Markets
- Business Channel Management
- Customer Relationship Management
International Marketing
- International Marketing
- Socio/Cultural Environment
- Political, Legal and Regulatory Environment
- The International Marketing Decision Process
- Market Entry and Positioning Strategies