| Lecture # |
Subject Title |
| Module 1: |
Marketing Management |
| Presenter: |
Melissa Johnson Morgan, PhD |
| 1 |
The Marketing Discipline |
| 2 |
Strategic Planning and Marketing Management |
| 3 |
Marketing Information |
| 4 |
The Marketing Research Process |
| 5 |
Consumer Decision Making |
| 6 |
Business to Business Marketing |
| 7 |
The Target Marketing Process |
| 8 |
Product Strategy |
| 9 |
The Product Life Cycle and the Diffusion of Innovation |
| 10 |
The Promotions Mix |
| 11 |
Pricing Strategy |
| 12 |
Distribution Management |
| Module 2: |
Financial Management |
| Presenter: |
William A. Reese Jr., PhD |
| 13 |
Time Value of Money, Part 1 |
| 14 |
Time Value of Money, Part 2 |
| 15 |
Time Value of Money, Part 3 |
| 16 |
Time Value of Money, Part 4 |
| 17 |
Time Value of Money, Part 5 |
| 18 |
Bonds, Part 1 |
| 19 |
Bonds, Part 2 |
| 20 |
Bonds, Part 3 |
| 21 |
Stock, Part 1 |
| 22 |
Stock, Part 2 |
| 23 |
Capital Budgeting, Part 1 |
| 24 |
Capital Budgeting, Part 2 |
| Module 3: |
Business Statistics |
| Presenter: |
Russell P. Robins, PhD |
| 25 |
Introductory Concepts |
| 26 |
The Binomial Distribution |
| 27 |
The Normal Distribution |
| 28 |
Central Limit Theorem |
| 29 |
Hypothesis Testing |
| 30 |
Excel Examples, Part 1 |
| 31 |
Excel Examples, Part 2 |
| 32 |
Excel Examples, Part 3 |
| 33 |
Excel Examples, Part 4 |
| Module 4: |
Financial Accounting |
| Presenter: |
Karen M. Foust, PhD, CPA(LA) |
| 34 |
Financial Accounting Principles |
| 35 |
The Accounting Equation |
| 36 |
The Accounting Equation in Action |
| 37 |
Owner's Equity |
| 38 |
The Accounting Cycle |
| 39 |
The Income Statement |
| 40 |
The Balance Sheet |
| 41 |
The Statement of Cash Flows |
| 42 |
Financial Statement Analysis |
| 43 |
Managerial Accounting Cost Concepts |
| 44 |
Cost-Volume-Profit Analysis |